![]() NVivo is intended to help users organize and analyze non-numerical or unstructured data. In 1999, the Richards developed the first version of NVivo and eventually N6 was replaced by NVivo 7. Originally called NUD*IST, it contained tools for fine and detailed analysis of unstructured textual data. The first QSR International software product was developed by Tom and Lyn Richards. ![]() NVivo is used predominantly by academic, government, health and commercial researchers across a diverse range of fields, including social sciences such as anthropology, psychology, communication, sociology, as well as fields such as forensics, tourism, criminology and marketing. ![]() NVivo helps qualitative researchers to organize, analyze and find insights in unstructured or qualitative data like interviews, open-ended survey responses, journal articles, social media and web content, where deep levels of analysis on small or large volumes of data are required. ![]() NVivo is a qualitative data analysis (QDA) computer software package produced by QSR International. ![]()
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